Our Story

How it all started

Hi, my name is Alex. If you don’t know me, I’m a men’s fashion and lifestyle creator on YouTube, Instagram, and TikTok. I’ve helped millions of guys all over the world elevate their personal style over the last 6 years. Whenever I start working with a guy in making improvements, the first thing I do is go over their clothing essentials. In other words… By upgrading a guy’s essentials, he can instantly level up every outfit he wears, and therefore transform his appearance.

Our unique approach

In mid 2020, my team and I started doing research and collecting formal feedback from my private facebook community of over 15,000 guys. The vision was to create something that complements the everyday guy’s physique... Something that can give them the same makeover feel... Something I can proudly share with my community... Something that helps the everyday, modern guy look his full potential. Over this last year, my partners and I put up over $30,000 of our own money into developing something exceptional: from design, fabric development, sampling and prototyping. Until finally we created something I’m happy with. Enter Aetos Apparel.

Why we do what we do

We believe a guy can gain so much confidence when he looks and feels like a million bucks. We strive to create designer-grade essentials for the modern-man's wardrobe at an affordable price. Because your essentials is what makes up an outfit. When you have a bad foundation it results in a sloppy outfit.

Meet The Team

Alex Costa


Marcel Floruss

Creative Director

Brian Yang

General Manager

Matt Bustamante


Kat Clavijo


Paola Pardo

Project Manager

Saloni Bhansali

Apparel Specialist

Deep Soni

Media Buyer


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